Web Design: BUKK - Tali Neiman

Tali Neiman (she/her) [1991]
Product designer with 5+ years across SaaS, developer tools, and creative projects. At Front, I owned design for the Developer Platform — API flows, integrations, and AI-powered features. Before that, I've designed MVPs from scratch, redesigned university platforms, and built visual identities for cultural projects in Berlin.

The challenge

A new furniture brand needed to define itself beyond a traditional retail model. The ambition was to position the platform as both a shop and a space for learning, combining commerce with editorial content on design history, references, and key figures. The challenge was to build a brand and digital experience that could support both functions without diluting either, while establishing a clear point of view within a saturated market.

The solution

I developed the identity and a unified design system for the web. The visual language is minimal and structured, allowing content and products to coexist. The digital experience integrates shop and editorial through a consistent navigation and content model. Interaction design plays a central role, with deliberate motion and feedback patterns that guide user actions and add clarity to key moments across browsing and purchasing.

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