Brand and Web Design: BARRIO BERLIN

Tali Neiman (she/her) [1991]
Product designer with 5+ years across SaaS, developer tools, and creative projects. At Front, I owned design for the Developer Platform — API flows, integrations, and AI-powered features. Before that, I've designed MVPs from scratch, redesigned university platforms, and built visual identities for cultural projects in Berlin.

The challenge

Barrio Berlin needed a full identity from scratch. As a first-edition festival bringing Latin American literature to Berlin, the challenge was communicating something genuinely contemporary — not the folkloric or traditional lens often applied to the genre, but a voice rooted in diaspora, futurity, and urban coexistence.

The solution

I built the identity, social graphics, and website as a unified system. Saturated, luminous colors pushed the visual language toward something bold and forward-looking. The website served as the festival's operational hub — surfacing editions, venues, and artist programming so audiences could orient themselves.

social media design for cultural project in berlin

cultural project in berlin desktop interactive map page

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